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Privacy Policy

Thank you for your interest in this Privacy Policy! At Luxe Poster Co, we take the protection of your Personal Data very seriously.


This Privacy Policy explains which Personal Data we collect from you via our website, what we use it for, when we delete it and how your data is protected. In addition, we will inform you of the respective legal basis that allows us to process your data. Finally, we will also tell you about your rights in connection with the processing of your data. 


What is Personal Data?

Personal Data is information that makes it possible to identify a natural person. This includes in particular, your name, date of birth, address, telephone number, e-mail address, but also your IP address. Anonymous data exists if no personal reference to the user can be made.


What is Processing?

"Processing" means and covers virtually any handling of data.


What law applies?

As a UK based company, we will only use your Personal Data in accordance with the applicable data protection laws, in particular UK`s Data Protection Act 2018 (“DPA”), the EU's General Data Protection Regulation (“GDPR”), and of course only as described in this Privacy Policy.


Data collection 

All Personal Data that we obtain from you will only be processed for the purposes described in more detail below. In particular, we collect Personal Data only if:


  • you have given your consent;
  • the data is necessary for the fulfilment of a contract / pre-contractual measures;
  • the data is necessary for the fulfilment of a legal obligation; or
  • the data is necessary to protect the legitimate interests of our company and business.

We process and store your Personal Data only for the period of time required to achieve the respective processing purpose or for as long as a legal retention period (in particular commercial and tax law in accordance with HMRC, Companies House and others for up to six years) exists. Once the purpose has been achieved or the retention period has expired, the corresponding data is routinely deleted.


Data transfers

In certain cases, it is necessary to transmit the processed Personal Data in the course of data processing. In this respect, there are different recipient bodies and categories of recipients.


  • Internal
  • If necessary, we transfer your Personal Data within Luxe Poster Co. Of course, we comply with the associated legal framework and ensure that your data is processed properly. Access to your Personal Data is only granted to authorised employees who need access to the data due to their job, e.g., to fulfil your order or to contact you in case of queries.


  • External bodies
  • Personal Data is transferred to our service providers in the following instances:


    • in the context of fulfilling your orders,shipping and delivery,
    • to use marketing services and to advertise our products online,
    • to communicate with you,
    • to provide our website and shop, and 
    • to state authorities and institutions as far as this is required or necessary.

    We usually do not transfer Personal Data to countries outside the UK and the EEA. However, if we do, we ensure that processing of your Personal Data is governed by Processing Agreements that include Standard Contractual Clauses to ensure a high level of data protection.


    Security of your data

    In order to protect the data stored with us in the best possible way against accidental or intentional manipulation, loss, destruction or access by unauthorised persons, we use appropriate technical and organisational security measures. The security levels are continuously reviewed in cooperation with security experts and adapted to new security standards.


    Nevertheless, internet-based data transmissions can always have security gaps, so that absolute protection cannot be guaranteed. And databases or data sets that include Personal Data may be breached inadvertently or through wrongful intrusion. 


    Upon becoming aware of a data breach, we will notify all affected individuals whose Personal Data may have been compromised as expeditiously as possible after which the breach was discovered.


    Your Rights and Privileges 

  • Privacy rights 
  • Under the DPA and GDPR, you can exercise the following rights:


    • The right to access – You have the right to request copies of your Personal Data. We may charge you a small fee for this service.

    • The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request us to complete the information you believe is incomplete.

    • The right to erasure – You have the right to request that we erase your Personal Data, under certain conditions.

    • The right to restrict processing – You have the right to request that we restrict the processing of your Personal Data, under certain conditions.

    • The right to object to processing – You have the right to object to our processing of your Personal Data, under certain conditions.

    • The right to data portability – You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions. 

  • Updating your information
  • If you believe that the information we hold about you is inaccurate or request its rectification, deletion, or object to its processing, please do so by contacting us.


  • Withdrawing your consent 
  • You can withdraw consents you have given at any time by contacting us. 


  • Access Request 
  • In the event you want to make a Data Subject Access Request, please contact us. We will respond to requests regarding access and correction as soon as reasonably possible. Should we not be able to respond to your request within thirty (30) days, we will tell you why and when we will be able to respond to your request. If we are unable to provide you with any Personal Data or to make a correction requested by you, we will tell you why.


  • Complaint to a supervisory authority
  • You have the right to complain about our processing of Personal Data to a supervisory authority responsible for data protection. The supervisory authority in the UK is: The Information Commissioner's Office (ICO) is located at Wycliffe House, Water Ln, Wilmslow SK9 5AF, UK www.ico.org.uk


    Processing of your Personal Data


  • Log files
  • As mentioned above, we want to provide you with an optimal user experience in our online shop and with our advertisements, which is tailored to your individual needs. To this end, we work together with various service providers and technology providers and use cookies and tracking methods. 


  • The following data is collected anonymously for the purpose of demand-oriented design and optimization of this website:

  • Information on the device used (e.g., operating system, browser, screen resolution, language set.
  • Information on pages viewed during the website visit (e.g., category or product detail pages)
  • Information within the ordering process (e.g., order number, delivery and payment method, shipping and/or billing address)
  • Information on access data (e.g., entry via email newsletters, other websites or online advertising measures).

  • The scope of the stored and processed data is limited purely to the performance of statistical evaluations. Your IP address is made unrecognisable immediately after receipt, which means that it is not possible to assign usage profiles to IP addresses.


    The collection of the data is necessary from a technical point of view in order to continuously optimise the functions as well as the presentation of our website on different devices, operating systems and browsers and to be able to make our offer more interesting for you as a user and is therefore based on the legitimate interest. 


  • Cookies
  • We use so-called cookies on our website. Cookies are pieces of information that are transmitted from our web server or third-party web servers to your web browser and stored there for later retrieval. Cookies may be small files or other types of information storage. There are different types of cookies: i) Essential Cookies. Essential cookies are cookies to provide a correct and user-friendly website; and ii) Non-essential Cookies. Non-essential Cookies are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (“analytical” cookies) or cookies used to display advertisements to you (“advertising” cookies). 


    As set out in the UK`s Privacy and Electronic Communications Regulations (“PECR”) and the EU`s Privacy and Electronic Communications Directive (“PECD”), we need to obtain consent for the use of Non-essential Cookies. For further information on the cookies we use, please refer to our Cookie Policy. The legal basis for processing is our legitimate interest and your consent.


  • Cookie consent
  • Our website uses the cookie consent tool CookieLawInfo of CookieYes LTD, to obtain your consent to the storage of cookies and to document this consent. When you enter our website, the following Personal Data is transferred to CookieYes: i) Your consent(s) or revocation of your consent(s); ii) Your IP address; iii) Information about your browser; iv) Information about your device; v) Time of your visit to our website. The basis for processing is our legitimate interest and your consent.

  • Hosting
  • We use the store system of the service provider Shopify International Limited, for the purpose of hosting and displaying the online store on the basis of processing on our behalf. All data collected on our website is processed on Shopify's servers on our behalf. 


  • Shopify Statistics
  • We use the Shopify Statistics feature on our website. This allows us to measure the reach of our website and provides us with statistical analysis of visitor behaviour on our website. The legal basis for the data processing is our legitimate interest.


  • Shopify Analytics
  • We use Shopify Analytics, a web analytics service provided by Shopify, on our website. Shopify Analytics uses cookies, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by these cookies, such as the time, place and frequency of your web site visit, including your IP address, is transmitted to Shopify and stored there. The legal basis for processing is our legitimate interest and your consent.


  • Google Analytics
  • We use Google Analytics provided by Google LLC, on our website. Google Analytics uses cookies to enable our website to analyse how users use our website across multiple devices. The information generated by the cookies about your use of our website is transmitted to and stored by Google, including transmission to the United States. The following data is processed through the use of Google Analytics: i) 3 bytes of the IP address of the called system of the website visitor (anonymized IP address), ii) the website called up, iii) the website from which the user reached the accessed page of my website (referrer), iv) the subpages accessed from the website, e) the time spent on the website, and iv) the frequency with which the website is accessed. Google states that it will not associate your IP address with any other data held by Google. You can disable tracking by Google Analytics with future effect by downloading and installing the Google Analytics Opt-out Browser Add-on for your current web browser following this link http://tools.google.com/dlpage/gaoptout?hl=en. The legal basis for processing is our legitimate interest and your consent.


  • Contact options
  • We process and store the Personal Data provided in the contact enquiry solely for the purpose of processing and responding to your enquiry and contacting you. If you contact us, we will process the data you provide to respond to you and answer your questions and requests. In doing so, the principle of data economy and data avoidance is observed in that you only have to provide the data that we absolutely need from you in order to contact you. These are usually your first and last name, your email address, the topic selection and the message field itself. In addition, your IP address is processed out of technical necessity and for legal protection. The legal basis for processing is our legitimate interest, the provision or initiation of a contractual service and your consent.


  • Newsletter
  • If you have subscribed to our newsletter, we will use your email address and, if applicable, your name to send you information about products, promotions, competitions, and news, as well as for customer satisfaction surveys. You will find the unsubscribe link at the end of each newsletter. The legal basis is your consent. 


  • Shopping with us
  • We process your first name, last name, e-mail address, shipping and billing address, if different, and the data related to your contract with us data to handle the contractual relationship between you and us. Where any Personal Data relates to a third party, you represent and warrant that the Personal Data is up-to-date, complete, and accurate and that you have obtained the third party’s prior consent for our collection, use and disclosure of their Personal Data for the Purposes. 


    It is also possible for you to register for an account. For this purpose, you can choose a password together with your email address, both of which will enable you to log in more easily without having to enter your data again when you make a future purchase. We store the data you enter to set up a customer account through which your orders are recorded, executed, and processed. We will hold your data for further orders as long as you have your account with us. 


  • Payment Data
  • If you make a purchase your payment will be processed via our payment service provider Shopify (Shopify Pay) and its associated payment methods. Payment data will solely be processed through Shopify and we have no access to any Payment Data you may submit. The legal basis for the provision of a payment system is the establishment and implementation of the contract.


  • Marketing 
  • Insofar as you have given us your separate consent to process your data for marketing and advertising purposes, we are entitled to contact you for these purposes via the communication channels you have given your consent to.


    You may give us your consent in a number of ways including by selecting a box on a form where we seek your permission to send you marketing information, or sometimes your consent is implied from your interactions or contractual relationship with us. Where your consent is implied, it is on the basis that you would have a reasonable expectation of receiving a marketing communication based on your interactions or contractual relationship with us.


    Direct Marketing generally takes the form of e-mail but may also include other less traditional or emerging channels. These forms of contact will be managed by us, or by our contracted service providers. Every directly addressed marketing sent or made by us or on our behalf will include a means by which you may unsubscribe or opt out. 


  • Economic analyses and market research
  • For business reasons, we analyse the data we have on business transactions, contracts, enquiries,browsing behaviour etc., whereby the group of persons concerned may include contractual partners, interested parties, and users of our services.


    The analyses are carried out for the purpose of business evaluations and market research. The analyses serve us alone and are not disclosed externally and processed using anonymous analyses with summarised and or anonymized values. Furthermore, we take the privacy of users into consideration and process the data for analysis purposes as pseudonymously as possible and, if feasible, anonymously (e.g., as summarised data).


    Does this policy change?

    We may update our Privacy Policy from time to time. This might be for a number of reasons, such as to reflect a change in the law or to accommodate a change in our business practices and the way we use cookies. We recommend that you check here periodically for any changes to our Privacy Policy.


    Who should I contact for more information?

    If you have any questions or comments about our Privacy Policy or wish to exercise your rights under applicable laws, feel free to contact us using info@luxeposterco.store, call us on (+44) 07460 009835 or write to us at Luxe Poster Co, 28 Malcolm Place, Cambridge CB1 1LS , United Kingdom.


    This Privacy Policy was last updated on Thursday, 06th July 2023.